Free Business Topics in Chicago

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  • Togetherness: Achieving Sales and Marketing Alignment

    Jeff Davis, Sales and Marketing Alignment Expert, The Sales and Marketing Alignment Summit

    Aberdeen Group estimates that companies with poor sales and marketing alignment experience an annual 4% revenue decline. In today's B2B business environment sales and marketing can no longer operate in silos. We must find a way to create "Togetherness" and use the collective knowledge of each team to win. MORE >

    The goal of this presentation is to achieve making CEOs and other customer-facing executives think differently about how sales and marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This presentation focuses on using evidence-based research and empirical knowledge to propose real-world strategies that work.

    The key objectives of the presentation are to:

    * Establish an understanding of the detrimental effects that occur by not aligning sales and marketing
    * Explore the key reasons why this relationship continues to be a challenge for most organizations
    * Examine strategies and tactics to promote cohesiveness between these two functions that will lead to improvements in achieving revenue targets.

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  • E-Commerce Success – Beyond The Technology!

    Tim Campbell, CEO, VaporBeast.com

    There are literally millions of websites and e-commerce companies that flood the web. Most fail, however some have enormous success. Find out how Tim Campbell, partners, and team built VaporBeast.com to be one of the fastest growing e-commerce companies in the United States in less than five years. MORE >

    Tim Campbell is the Founder and CEO of VaporBeast.com. He started the company with a single product he invented, and today his company develops and distributes over 2,500 items in the dynamically growing e-cigarette industry. Find out how Tim and team built a leading brand that now ships over 15,000+ items a day to consumers and brick and mortar retailers throughout the United States.

    As much as technology, SEO, and a robust web platform have contributed...Tim attributes his company's success to other factors such as integrity, service, culture, passion and market timing! This is an inspirational story that shows that the American Dream is still alive and well!

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  • The Power of Authentic Storytelling

    Troy Sandidge, Social Media Jedi | Global Speaker | Storyteller

    In a digital world where most forms of content are reaching a saturation point, everyone is an expert in everything, and competition is fiercer than ever, what is a brand to do? How can your message not only rise above the noise but truly connect with your target audience? Honesty. Originality. Transparency. But the challenge brands face today is how can they be heard? What good is it to tell your story if no one can hear it? And how can anyone hear your story if it sounds like every other story out there? MORE >

    Takeaways:
    - Learn how to convey the story of your brand in multi-dimensional ways that set you apart from everyone else
    - Understand how to use social media not to become the noise, but merely silence the noise while establishing your own voice
    - Discover strategies to humanize your brand while showcasing your brand's uniqueness without overdoing it

    ** Session can be customized by business type, social media needs to address, etc.

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  • Innovating Earned PR in an Evolving Media Environment

    Jennifer Fortney, President, Cascade Communications

    While the media world continues to shift and change, companies of all sizes are still hungry for the valuable earned media mentions and features that bring an unparalleled credibility. So, what are they to do? Jennifer shares that today, PR is much more than just earned media. It's more than the newspaper story on a plaque on the wall. MORE >

    It's search, reviews, how you use a story to gain even more traction and create content campaigns around it and best utilize the psychology of marketing and story telling to boost sales and donations.
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  • Global business expansion – your business is ready to grow!

    Kirk Samson, Owner, Samson Atlantic LLC

    There are over 200 countries in the world today, and the world has a population of over 7 billion. What is the current reach of your product or service? If you sell to the United States alone, you are only reaching a little of over 4% of the world market. What are you missing out on? While not all countries have the buying power of U.S consumers, many of them do. That difference in current market and potential market is what makes international expansion so intriguing. MORE >

    Additionally, there are other important reasons to expand your business internationally: capturing innovation, forging lucrative partnerships, and diversifying your business risk. In this presentation, Kirk Samson will walk you through the advantages and risks of expanding your business to a new market, introduce you to existing free resources for business expansion and show how you can find the perfect place for your business to grow.
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  • Is Your Business A “Digital Disaster”

    Jody Jankovsky, Founder and Managing Member, Black|Line Consulting

    Black|Line's "Digital Disaster" presentation explains how many businesses are failing to create and maintain some of their most valuable assets, their digital ones. Mr. Jankovsky explores what "Digital Assets" are, why they are important to a business/organization and how to avoid becoming a "Digital Disaster". The presentation can be made to fit a 30-60 minute format and can be tailored for your organization or business. MORE >

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  • The Power of Facebook Live, How to Build Credibility and Sales in 3 Minutes

    Jean Kuhn, Business Strategist/Consultant, Bounce Solutions Jean Kuhn

    In this entertaining 45 minute presentation, Certified Master Speaker, Jean Kuhn, shows your audience how to go from ordinary business owner to “Expert/Celebrity” business owner and why that’s important to getting new customers. MORE >

    Your audience will learn how to make content rich videos in a matter of minutes with their phone, tablet or desktop to create raving fans and buying customers. Something their competition is not doing... yet.

    Your audience will learn:

    * How to increase their customer reach
    * How to retain clients that stay longer and spend more money
    * How to get over 1000 views from their videos
    * How to create instant credibility
    * Hear real-life statistics that Jean and her clients are getting as they are building their businesses and getting new clients from video
    * To finally have fun with their marketing while making more money.

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  • The Power of Storytelling to Your Organizations Culture, Growth and Innovation

    Jennifer Fortney, President, Cascade Communications

    The way you tell the story of your business or organization is all that matters to your customer. Today, customers want to be more engaged with the companies in which they do business and organizations' they support. The story is the reason they buy or donate. It is what they will share with friends and family when asked about where they purchased or what causes to do they support. MORE >

    The trick is that not everyone knows how to tell their story well across all platforms. This is where Jennifer comes in to walk you through finding your story and telling it appropriately and consistently for brand building.
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  • No Pressure Prospecting: Winning Tactics to Triple Your Profits

    Bill Bartlett, Owner & CEO, Corporate Strategies & Solutions, Inc. A Sandler Training Center

    In this session, you’ll learn the proper systems and behaviors to identify, qualify, and develop new business opportunities. You’ll develop a stress-free strategy for new business development that you can immediately implement in your next sales call. MORE >

    If you're like most salespeople, you may be:
    - Stressed out over prospecting and avoiding cold and warm calls
    - Concerned about new business numbers and constantly feeding the funnel
    Worried about a revenue plateau or shrinking market share

    Participants will learn:
    - Effective sales prospecting tactics: 7 lanes to a wider pipeline
    - How to engage prospects (gatekeepers and decision makers) in a natural and meaningful way
    - A structure for a no-pressure prospecting call that sets more appointments
    - How to leave voicemails that will get a call back

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