Free Business Topics in Chicago

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  • The Power of Storytelling to Your Organizations Culture, Growth and Innovation

    Jennifer Fortney, President, Cascade Communications

    The way you tell the story of your business or organization is all that matters to your customer. Today, customers want to be more engaged with the companies in which they do business and organizations' they support. The story is the reason they buy or donate. It is what they will share with friends and family when asked about where they purchased or what causes to do they support. MORE >

    The trick is that not everyone knows how to tell their story well across all platforms. This is where Jennifer comes in to walk you through finding your story and telling it appropriately and consistently for brand building.
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  • Togetherness: Achieving Sales and Marketing Alignment

    Jeff Davis, Sales and Marketing Alignment Expert, The Sales and Marketing Alignment Summit

    Aberdeen Group estimates that companies with poor sales and marketing alignment experience an annual 4% revenue decline. In today's B2B business environment sales and marketing can no longer operate in silos. We must find a way to create "Togetherness" and use the collective knowledge of each team to win. MORE >

    The goal of this presentation is to achieve making CEOs and other customer-facing executives think differently about how sales and marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This presentation focuses on using evidence-based research and empirical knowledge to propose real-world strategies that work.

    The key objectives of the presentation are to:

    * Establish an understanding of the detrimental effects that occur by not aligning sales and marketing
    * Explore the key reasons why this relationship continues to be a challenge for most organizations
    * Examine strategies and tactics to promote cohesiveness between these two functions that will lead to improvements in achieving revenue targets.

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  • No Pressure Prospecting: Winning Tactics to Triple Your Profits

    Bill Bartlett, Owner & CEO, Corporate Strategies & Solutions, Inc. A Sandler Training Center

    In this session, you’ll learn the proper systems and behaviors to identify, qualify, and develop new business opportunities. You’ll develop a stress-free strategy for new business development that you can immediately implement in your next sales call. MORE >

    If you're like most salespeople, you may be:
    - Stressed out over prospecting and avoiding cold and warm calls
    - Concerned about new business numbers and constantly feeding the funnel
    Worried about a revenue plateau or shrinking market share

    Participants will learn:
    - Effective sales prospecting tactics: 7 lanes to a wider pipeline
    - How to engage prospects (gatekeepers and decision makers) in a natural and meaningful way
    - A structure for a no-pressure prospecting call that sets more appointments
    - How to leave voicemails that will get a call back

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  • Innovating Earned PR in an Evolving Media Environment

    Jennifer Fortney, President, Cascade Communications

    While the media world continues to shift and change, companies of all sizes are still hungry for the valuable earned media mentions and features that bring an unparalleled credibility. So, what are they to do? Jennifer shares that today, PR is much more than just earned media. It's more than the newspaper story on a plaque on the wall. MORE >

    It's search, reviews, how you use a story to gain even more traction and create content campaigns around it and best utilize the psychology of marketing and story telling to boost sales and donations.
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  • The Leadership Challenge: Why Sales Management Fails

    Bill Bartlett, Owner & CEO, Corporate Strategies & Solutions, Inc. A Sandler Training Center

    This session is for business owners, presidents, entrepreneurs and other sales executives facing business obstacles when it comes to selling, managing a team and growing their business. MORE >

    Participants will learn how to:
    • Gain the upper hand during sales calls and prevent unpaid consulting
    • Roll out simple behavior modification that lead them to quota achievement
    • Build proactive prospecting plans to fill pipelines and drive new business
    • Shorten sales cycles by avoiding time wasters and unqualified prospects
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  • The Power of Authentic Storytelling

    Troy Sandidge, Strategy Hacker™ | Global Speaker | Motivator, Strategy Hackers

    In a digital world where most forms of content are reaching a saturation point, everyone is an expert in everything, and competition is fiercer than ever, what is a brand to do? How can your message not only rise above the noise but truly connect with your target audience? Honesty. Originality. Transparency. But the challenge brands face today is how can they be heard? What good is it to tell your story if no one can hear it? And how can anyone hear your story if it sounds like every other story out there? MORE >

    Takeaways:
    - Learn how to convey the story of your brand in multi-dimensional ways that set you apart from everyone else
    - Understand how to use social media not to become the noise, but merely silence the noise while establishing your own voice
    - Discover strategies to humanize your brand while showcasing your brand's uniqueness without overdoing it

    ** Session can be customized by business type, social media needs to address, etc.

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  • The Ultimate Guide to Starting Your Own Business

    Daleele Alison, CEO, RooksDM

    Leaving the security of a full-time job to start your own business can be overwhelming, exhausting, and down-right scary. The good news is... it doesn’t have to be. Join us to learn from someone who has been in your shoes before and has successfully made the transition to becoming a full-time small business owner. MORE >

    Daleele Alison, founder of RooksDM a technology consulting group, will share all the ups and downs of his journey -- including where to start, where he got stuck, and how to start seeing success. During this presentation you will walk away with an ultimate guide to starting your own business.
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  • Is Your Business A “Digital Disaster”

    Jody Jankovsky, Founder and Managing Member, Black|Line Consulting

    Black|Line's "Digital Disaster" presentation explains how many businesses are failing to create and maintain some of their most valuable assets, their digital ones. Mr. Jankovsky explores what "Digital Assets" are, why they are important to a business/organization and how to avoid becoming a "Digital Disaster". The presentation can be made to fit a 30-60 minute format and can be tailored for your organization or business. MORE >

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  • Global business expansion – your business is ready to grow!

    Kirk Samson, Owner, Samson Atlantic LLC

    There are over 200 countries in the world today, and the world has a population of over 7 billion. What is the current reach of your product or service? If you sell to the United States alone, you are only reaching a little of over 4% of the world market. What are you missing out on? While not all countries have the buying power of U.S consumers, many of them do. That difference in current market and potential market is what makes international expansion so intriguing. MORE >

    Additionally, there are other important reasons to expand your business internationally: capturing innovation, forging lucrative partnerships, and diversifying your business risk. In this presentation, Kirk Samson will walk you through the advantages and risks of expanding your business to a new market, introduce you to existing free resources for business expansion and show how you can find the perfect place for your business to grow.
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  • Increase Your Cash Flow Fast

    Jean Kuhn, Business Strategist/Consultant, Bounce Solutions Jean Kuhn

    Business owners, retail or service-based, all say the exact same thing. ‘We need more customers so we can earn more money.’ It’s tough out there for business owners in 2021. Jean Kuhn “has the backs” of business owners and delivers the hard facts, the truth and some laughs, on what it takes to become the leader in their industry and a “celebrity” in their business. MORE >

    Jean shares her story of buying 2 bankrupt businesses and turning them around in 12 short months and adding $100,000 to their bottom lines. And she did it with NO customer list and NO marketing budget.

    Jean is the perfect speaker if attendees: Want more customers, Want to make more money, Want to more free time, Want to reduce employee turnover

    Takeaways: You don't need a list or a big budget, Low cost/no cost marketing strategies, Tools to turn employees into lead

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