Jennifer Fortney

Founder, Cascade Communications

Free Business Speaker in Chicago

  • The Power of Storytelling to Your Organizations Culture, Growth and Innovation

    TOPIC CATEGORY: Business

    The way you tell the story of your business or organization is all that matters to your customer. Today, customers want to be more engaged with the companies in which they do business and organizations' they support. The story is the reason they buy or donate. It is what they will share with friends and family when asked about where they purchased or what causes to do they support. MORE >

    The trick is that not everyone knows how to tell their story well across all platforms. This is where Jennifer comes in to walk you through finding your story and telling it appropriately and consistently for brand building.
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  • Innovating Earned PR in an Evolving Media Environment

    TOPIC CATEGORY: Business

    While the media world continues to shift and change, companies of all sizes are still hungry for the valuable earned media mentions and features that bring an unparalleled credibility. So, what are they to do? Jennifer shares that today, PR is much more than just earned media. It's more than the newspaper story on a plaque on the wall. MORE >

    It's search, reviews, how you use a story to gain even more traction and create content campaigns around it and best utilize the psychology of marketing and story telling to boost sales and donations.
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  • Brand Succession: The Marketing Playbook for Family Businesses in Transition

    TOPIC CATEGORY: Business

    Your family business survived the hard part — building something worth passing down or selling. But when leadership transitions to the next generation or new owner, most companies keep the old brand out of loyalty to the founder. That loyalty can quietly work against the new leadership's vision, credibility, and growth as well as the direction of the company. MORE >

    Jennifer Fortney draws on 25+ years of brand and PR strategy to walk family business owners and next-generation leaders through the marketing blind spots that emerge during generational transition — and what to do about them.

    You'll learn:

    • the five warning signs your legacy brand is holding new leadership and the company back
    • a practical framework for honoring your history while building the future
    • and how to reposition your story for the customers, markets and key stakeholders

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