Free Business Topics in Chicago

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  • Avoid Business Failure By Enabling 3 Essentials In Your Marketing Strategy

    Troy Sandidge, Keynote Speaker • Emcee • Fractional CMO • Podcaster • Author, Strategy Hackers

    Synopsis: 65% of businesses fail because of three things - complexity, confusion, and chaos. To avoid failure, modern day success requires businesses to relinquish expired “best practices” and embrace modern marketing and sales frameworks while leveraging fundamentals to succeed. MORE >

    Breakdown:
    • The 3 Cs Causing Marketing Strategies to Fail & How to Avoid Them
    • Improve MarketingOps Using the D.A.R.T. Marketing Methodology™
    • 5-Point Customer Success Journey Blueprint for Better Conversions
    • Apply the E.A.S.T. Framework to Operate Marketing Campaigns Efficiently
    • How to Increase Sales Velocity Using the L.E.A.D.S. Generator Blueprint™

    Intentional Themes That Will Be Amplified:
    • Business Growth Strategies
    • Customer Success Journeys
    • MarCom + MarTech Integration
    • Marketing Optimization
    • Sales Velocity Tactics

    Actionable Takeaways:
    • Activate Blueprints to Increase Customer Success & Sales Velocity
    • Apply Strategies to Obtain & Maintain Clarity to Stay in Alignment with Goals
    • Clarity. Refocus. Realignment. Revitalization of Passion & Action

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  • The Power of Storytelling to Your Organizations Culture, Growth and Innovation

    Jennifer Fortney, President, Cascade Communications

    The way you tell the story of your business or organization is all that matters to your customer. Today, customers want to be more engaged with the companies in which they do business and organizations' they support. The story is the reason they buy or donate. It is what they will share with friends and family when asked about where they purchased or what causes to do they support. MORE >

    The trick is that not everyone knows how to tell their story well across all platforms. This is where Jennifer comes in to walk you through finding your story and telling it appropriately and consistently for brand building.
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  • 10 Soft Skills Every Leader Needs

    Bette Lawrence-Water, Founder and Principal Consultant, Spectrum Strategic Solutions

    Having the technical skills and knowledge to successfully execute your job duties is only one part of being the best you can be in the workplace. In addition to these “hard” skills, we also need “soft” skills. Soft skills are those skills which allow us to effectively work with others. No matter what your position, organization, or industry, you work with people! Taking the time to build effective soft skills can contribute to a more efficient, more harmonious, and more productive workplace, as well as to your own overall job happiness and satisfaction. MORE >

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  • US – China Trade War

    Bill Liu, President, NaviAsia Advisors

    US President Donald Trump has complained about China's trading practices since before he took office in 2016. The US launched an investigation into Chinese trade policies in 2017. It imposed tariffs on billions of dollars worth of Chinese products last year, and Beijing retaliated in kind. MORE >

    The trade war between the two largest economies shows no sign of easing. What's next? Who will blink first? This presentation will guide you through the trade war and lead you to rethink the future of US-China relationship.
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  • Utilizing Marketing Automation for Prospect Qualification

    Franklin D. Rivera II, Founder/CEO, The V2M2 Group, Inc.

    Many companies fail to utilize marketing automation. Most do not know what Marketing Automation is! Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. MORE >

    The technology of marketing automation makes these tasks easier (Hubspot). Even more importantly, marketing automation is like hiring a sales force to pre-qualify prospects without having to hire a sales force. Franklin will cover why marketing automation is so critical for the growth of your company and share the best software and practices for utilizing this amazing tool.
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  • Cyber Threat Survival Guide Protecting Your Business from Harm

    Christopher Higgins, Cyber Security Analyst, CCS Technology Group

    In this dynamic and engaging presentation, we will take a deep dive into the ever-evolving world of cybersecurity. Join us as we review the current threat landscape, educate you on common cyber attacks, explore the motivations behind these hacking endeavors, and, most importantly, equip you with practical strategies to protect yourself and your business from the lurking bad actors. MORE >

    With cyber threats becoming more sophisticated by the day, it is crucial to understand the risks you face. Our presentation will shed light on the tactics employed by hackers, helping you decode their methods and motives. We will explore the inner workings of various cyber attacks, from phishing scams to ransomware, all presented in a conversational and approachable manner that even non-technical audiences can grasp.

    Armed with this knowledge, you will learn how to fortify your defenses and mitigate vulnerabilities. We will share key cybersecurity best practices and actionable steps, empowering you to safeguard your digital assets. From implementing strong passwords and multi-factor authentication to educating your employees about social engineering techniques, we will cover it all.

    Join us for this eye-opening presentation and take the first step towards building a resilient cybersecurity posture. Don't wait for the bad actors to strike - together, we can overcome the cyber threats that loom in the digital realm.

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  • Connecting People and Purpose: Rethinking Employee Engagement

    Anthony Bolden and Charles Cammack, Co-founders, BridgeWork LLC

    What if employee engagement isn’t about perks or productivity but about authentic investment? In this interactive session, we walk through the BridgeWork Framework to explore how people-centered workplaces are built when employees feel seen, supported, and connected to purpose. Participants will reflect on what they carry into the workplace, both personally and professionally, and how that shapes their contributions. Together, we’ll examine what it means to invest in work at a shallow or deep level and offer practical tools for building cultures where people thrive. Whether you’re leading a team or just finding your footing, this talk offers a fresh path forward that connects who we are with how we work. MORE >

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  • What is the difference between a CFO and a Bookkeeper?

    Barrett Willich, CFO, Bear & Kenmore LLC

    Are you not getting the financial insights you feel you need to run your business efficiently? It could be because you are working with a bookkeeper, controller, or accountant, and not a CFO. A CFO looks at the business implications of financial decisions and makes recommendations on how to become more profitable. Bookkeepers, controllers, and accountants help keep the accounting correct, but rarely dig deeper into business implications. In this presentation, we will walk you through the key differences so you can determine who you need on your team. MORE >

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  • Stop Chasing Talent Away -The Ultimate K.P.I. to Be a Talent Magnet

    Dennis Mellen, Owner, Full Throttle Leadership

    Break free of the old leadership model and become a visionary servant leader. Inspire your team to perform at a level they never dreamed possible with the ultimate KPI (key performance indicator).

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  • Building & Motivating High Performing Teams

    Nicole Caley, MBA, APM, ARM, APSC, President & Founder, Payables Solutions Partners, LLC

    In today’s world, the most sought out organizational leaders are part manager and part HR professional. Join veteran leader Nicole Caley in this session to learn skills necessary to elevate you into a true leader, instead of simply a manager. We will discuss how to identify your leadership style and how to develop the interpersonal skills needed to take charge. By learning to examine functional conflict and create strategies, you will not only staff your function effectively, but lead it to its fullest potential as well — building a high-performing team. MORE >

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