All Topics in Chicago

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  Togetherness: Achieving Sales and Marketing Alignment

  Jeff Davis, Sales and Marketing Alignment Expert, The Sales and Marketing Alignment Summit

  TOPIC CATEGORY: Business

  Aberdeen Group estimates that companies with poor sales and marketing alignment experience an annual 4% revenue decline. In today's B2B business environment sales and marketing can no longer operate in silos. We must find a way to create "Togetherness" and use the collective knowledge of each team to win. MORE >

  The goal of this presentation is to achieve making CEOs and other customer-facing executives think differently about how sales and marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This presentation focuses on using evidence-based research and empirical knowledge to propose real-world strategies that work.

  The key objectives of the presentation are to:

  * Establish an understanding of the detrimental effects that occur by not aligning sales and marketing
  * Explore the key reasons why this relationship continues to be a challenge for most organizations
  * Examine strategies and tactics to promote cohesiveness between these two functions that will lead to improvements in achieving revenue targets.

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  Optimal Performance

  Dr. Frank Sassetti, PsyD, CPT

  TOPIC CATEGORY: Health & Fitness

  Dr, Sassetti has created a curriculum of how to be at your best to do your best. By creating a healthy body along with a focused and resilient mind, anyone can position him/herself to perform at optimal levels, no matter what the endeavor. Any audience will learn the importance of the relationship between the body and mind and how a this relationship forms the foundation for optimal performance/success. Participants will learn practical tools to implement immediately to being on their path to optimal performance. MORE >

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  “Establishing Your Professional Persona: 5 Steps to Crafting a Compelling Brand Identity”

  Tammy Cook, Productivity Coach, Tammy Cook Coaching

  TOPIC CATEGORY: Business

  Are you a small business owner trying to build your following and your list?
  Are you ready to create a clear, compelling voice for your business, that magnetically draws ideal prospects to you? MORE >

  If you are struggling to find followers and build your presence, no matter the amount of marketing and outreach you do, it could simply be because this key foundational piece is missing.

  This foundational piece is most often skipped over when beginning a business - crafting a compelling brand identity that connects with your target audience. Once you get this step right, you will be positioned as the go-to expert in your niche, and you will attract ideal clients with much less effort.

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  Tapping into your Superpowers Mindfulness and Meditation.

  Jacqueline McCarty, Owner Certified Meditation and Mindfulness Teacher, Om At Work

  TOPIC CATEGORY: Self-Improvement

  Mindfulness can be practiced in any aspect and any task in your life! By remembering this tool of focus and awareness you can transform it into pure presence. Your awareness is currency, where your attention goes energy flows. Meditation is a training for your awareness and can have lasting effects on your brain and nervous system when practiced regularly. Learn these practices and transform your work and life. MORE >

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  LinkedIn For Business

  Brian Basilico, Author, Speaker, Coach, B2B Interactive Marketing

  TOPIC CATEGORY: Business

  Brian Basilico was one of the first 1000 people on LinkedIn back in 2004. He specializes in teaching entrepreneurs and corporate sales teams how to navigate and optimize LinkedIn for their business. MORE >

  In this presentation... You will learn some of the basics of using LinkedIn to promote and grow your business. More importantly, you will learn some “Whyʼs” and “How Toʼs” that will help you better understand the biz behind the buzz!

  Sometimes itʼs easier to know what questions to ask, than to try to find answers to questions you donʼt have... but at least you will know what questions to ask?

  'Who is on LinkedIn and how can I capitalize on it?ʼ
  ʻAre people really making money?ʼ
  ʻNone of my customers are using this! Are you sure who is and who is not?ʼ
  ʻI canʼt afford to spend more time or money on marketing?'

  In this fast-moving digital economy - now is the time to market harder and smarter than your competition.

  You will learn some actionable techniques (Brian likes to call $100 ideas) that are sustainable, repeatable, and profitable for your business. This presentation will help you get noticed, become memorable and top of mind, and grow your brand and business through tested and proven face-to-face and social networking techniques.

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  It’s Not About You… It’s About Bacon! Relationship Marketing in a Social Media World

  Brian Basilico, Author, Speaker, Coach, B2B Interactive Marketing

  TOPIC CATEGORY: Business

  If you are looking for a “How-to” social networking presentation, then this is not for you. This is a “Why-to” presentation. If you have been overwhelmed and confused by all the conflicting examples and theories about why social networking works for some and not for others, this presentation will be an eye-opening breath of fresh air. MORE >

  You will learn why relationships, both new and nurtured ones, are golden for you and your business. We will demystify using the internet and social media to successfully market your business. In this ever-changing world of instant gratification and measurable communications, you need to know the tools and methodologies that create real interaction and engagement.

  You will learn some actionable techniques ( Brian likes to call $100 ideas) that are sustainable, repeatable, and profitable for your business. This presentation will help you get noticed, become memorable and top of mind, and grow your brand and business through tested and proven face-to-face and social networking techniques.

  45-60 minutes

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  How to Turn Social Media into Face to Face Meetings

  Franklin D. Rivera II, Founder/CEO, The V2M2 Group, Inc.

  TOPIC CATEGORY: Business

  Franklin Rivera built his entire business off of Twitter. In 2011 no one online knew who he was. In 2015 he was ranked in the top 10% of Twitter accounts worldwide for most senior level management connections and followed by most of the Forbes top 10 digital marketers worldwide. Today his connections on social media number over 10,000 quality followers! MORE >

  His company, V2M2, has consistently utilized social media for lead generation for both V2M2 and its clients with great success. Franklin will help you understand how to make the right social connections and get the face to face meeting.

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  Utilizing Marketing Automation for Prospect Qualification

  Franklin D. Rivera II, Founder/CEO, The V2M2 Group, Inc.

  TOPIC CATEGORY: Business

  Many companies fail to utilize marketing automation. Most do not know what Marketing Automation is! Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. MORE >

  The technology of marketing automation makes these tasks easier (Hubspot). Even more importantly, marketing automation is like hiring a sales force to pre-qualify prospects without having to hire a sales force. Franklin will cover why marketing automation is so critical for the growth of your company and share the best software and practices for utilizing this amazing tool.

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  Developing a Revenue-Based Approach to Digital Marketing

  Franklin D. Rivera II, Founder/CEO, The V2M2 Group, Inc.

  TOPIC CATEGORY: Business

  Many small businesses struggle with how to start marketing their businesses online. They know that it is the future and the right thing to do, but are confused with where to start. Agencies are telling them that they need social media, or SEO or a new website. But how do you know what you need and how do you know what to spend to reach your goals? MORE >

  Franklin has taken his 20+ years of sales and marketing experience with Fortune 100 companies and combined it with his knowledge of business and finance to create a model for digital marketing that has helped many companies achieve double-digit growth through online efforts. Franklin will share this process with you to help your business develop a laser-focused online marketing strategy that will generate real results.

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  Domestic Violence and Sexual Assault

  Lydia Galan, Outreach Coordinator, Pillars Community Health

  TOPIC CATEGORY: Health & Fitness

  A Pillars Community Health staff member can be available to present such topics as “Healthy Teen Relationships,” “Domestic Violence in the Workplace,” and “Smack’d” (separate presentations available for teens and adults).“Smack’d” involves a staff member offering statistics and a survivor sharing his/her personal story; this presentation is regularly provided to hospitals, schools, and churches, among other venues. MORE >

  A Pillars Community Health staff member could also present on sexual violence topics such as “Sexual Health,” “Stop Porn Culture,” “Stalking Awareness,” “Sexual Assault Awareness,” and “Child Abuse Awareness.”

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