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This topic is intended to benefit those who desire to become successful as published writers. Every person who has written a book has faced two significant concerns. The first concern is will they accept what I've written, is it good enough? Only time and exposure can answer that question. The second concern is, who is going to purchase my book? How will I reach enough people for them learn about this amazing new talent that has created this masterpiece of fiction or non-fiction? MORE >You have chosen your genre, your muse has gifted you with an idea and the grit to finish your literary work. An editor, (and a few trusted readers of the early draft), have placed a seal of approval on the manuscript. And you agree that it's good, maybe even very good. But now what, you may ask, is the next step? You have put yourself and your manuscript through the editing crucible of examination and scrutiny, now your work is ready to be published. Either by you as the self-published author, traditional publishing or something in between called hybrid publishing. Alrighty then... you're ready for the recognition and royalties to start rolling in, right? In the majority of cases, wrong!
Here's the harsh reality. Once a writer has finished their book, they must then begin another phase the modern day writer must invariably face, which is getting a book cover seen and their literary voices heard by the book buying public. Books are usually written with the door closed. We as writers need to shut out distractions freeing us to create another reality on the page. Ah, but here's the twist, the marketing of that book must be executed with the doors and windows of communication wide open. This is an entirely different mindset that must be embraced if one intends to sell books to more than a few relatives, friends and co-workers. Not being properly prepared for this challenge has discouraged many talented writers into giving up their dream to avoid this intimidating proposition. To be honest, the marketing of your book should begin well before your work is finished.
When presenting this topic, we will share some basic principles of social media marketing specifically for authors from a writers perspective. We will target the importance of the length and depth of ones reach with their target audience, and methods to accomplish this task.