Free Business Topics in Chicago

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  • Innovating Earned PR in an Evolving Media Environment

    Jennifer Fortney, President, Cascade Communications

    While the media world continues to shift and change, companies of all sizes are still hungry for the valuable earned media mentions and features that bring an unparalleled credibility. So, what are they to do? Jennifer shares that today, PR is much more than just earned media. It's more than the newspaper story on a plaque on the wall. MORE >

    It's search, reviews, how you use a story to gain even more traction and create content campaigns around it and best utilize the psychology of marketing and story telling to boost sales and donations.
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  • The Power of Storytelling to Your Organizations Culture, Growth and Innovation

    Jennifer Fortney, President, Cascade Communications

    The way you tell the story of your business or organization is all that matters to your customer. Today, customers want to be more engaged with the companies in which they do business and organizations' they support. The story is the reason they buy or donate. It is what they will share with friends and family when asked about where they purchased or what causes to do they support. MORE >

    The trick is that not everyone knows how to tell their story well across all platforms. This is where Jennifer comes in to walk you through finding your story and telling it appropriately and consistently for brand building.
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  • Successful Supply Chain Strategies for Today’s Uncertain Times

    Lauren Pittelli, Principal, Baker Logistics Consulting Services Inc.

    Drawing on thirty year's experience shipping internationally, Lauren will discuss current supply chain challenges and provide strategies to navigate today's uncertain and competitive marketplace. Plan for success by increasing your company's flexibility while driving down transportation costs and risk. MORE >

    In this session, Lauren will cover specific strategies to capitalize on today's market opportunities by:

    - Reducing supply chain risk
    - Increasing efficiency and cost effectiveness
    - Incorporating new tools

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  • The China Trade War: Trade, Tariffs and Supply Chain Considerations

    Lauren Pittelli, Principal, Baker Logistics Consulting Services Inc.

    Global Supply Chains have always had their intricacies, and with international trade and the global economy in flux it is vital to understand the complexities of trade relations. What's the status of the trade war? Will it end soon - and if not, what should we expect in the future ...and most importantly, what should U.S. companies be doing today to address these uncertainties? MORE >

    If you are currently doing business in China you should not miss this presentation and if you are not currently doing business in China you still should not miss this presentation - because you and your business are likely to be affected by what happens with trade between the U.S. and China.
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  • China’s Wealth

    Bill Liu, President, NaviAsia Advisors

    In 2016, China surpassed US and become the country with the most billionaires in the world. Beijing overtook NYC as the city with the most billionaires (819) in the world.

    China's wealth created great opportunities for the world. Will the trend continue as China eventually replace US as the largest economy in the world? MORE >

    This presentation will guide you through the rising Chinese wealth and its impact on US leading you to rethink the future of US - China relationship. Bill LIu has been the Executive Director of North America for Hurun Report, the authority on China's wealth. Bill will present the firsthand research conducted by Hurun Report.
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  • US – China Trade War

    Bill Liu, President, NaviAsia Advisors

    US President Donald Trump has complained about China's trading practices since before he took office in 2016. The US launched an investigation into Chinese trade policies in 2017. It imposed tariffs on billions of dollars worth of Chinese products last year, and Beijing retaliated in kind. MORE >

    The trade war between the two largest economies shows no sign of easing. What's next? Who will blink first? This presentation will guide you through the trade war and lead you to rethink the future of US-China relationship.
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  • The 60-minute Strategic Plan

    Matt Kinnich, CEO, Roland, Ruth & Mitchell

    Technically, there is no such thing as a 60-minute strategic plan, but this session will provide the foundation, framework and next steps of building out your personal, team or organization’s strategies and plan. Participants will engage in the following: MORE >

    • Overview of Strategic Framework
    • What are your goals?
    • What is your purpose?
    • What does your environment look like?
    • What are my options?
    • What options are best?
    • Individual/Group questions
    • What actions am I willing to do next?
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  • The Power of Social Media For All Businesses

    Troy Sandidge, Keynote Speaker • Emcee • Fractional CMO • Podcaster • Author, Strategy Hackers

    Looking to grow your business primarily using social media? The undeniable truth is Social Media is a platform for real networking, growth, and engagement for any business irrespective of the industry. Social media marketing, when done right, allows you to amplify your content to a highly targeted audience with content that connects. MORE >

    This session will break down social media to key concepts and give the tools to expand your reach with social.

    ** This session can be customized for audience type and social media platforms you would like to put emphasis on.

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  • Millenial Onboarding

    Bette Lawrence-Water, Founder and Principal Consultant, Spectrum Strategic Solutions

    Onboarding new employees is a secure investment that will assist newly hired employees in developing their skills, knowledge, and value within the company. It will help match the technically skilled Millennial workforce with new and emerging needs of your company, which gives your company an advantage within the market. MORE >

    Millennial Onboarding is a specialized type of employee onboarding. With Millennials we are seeing a need to tweak the onboarding process to better suit the needs of the company and new hires. It will increase productivity and produce a happier and more skilled workforce. The new hire phase is a critical time for the employee and company and having a structured set of procedures will make this time run smoother and produce a greater chance of success.

    Presentation Objectives:
    • Define onboarding
    • Discuss the characteristics of Millennials
    • Create an onboarding process for Millennials
    • Start action plans for working with Millennials
    • Learn from introspection

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  • Civility in the Workplace During Turbulent Times

    Bette Lawrence-Water, Founder and Principal Consultant, Spectrum Strategic Solutions

    While a discussion on workplace manners and courtesy may seem like overkill, the reality is: rudeness is an epidemic costing industry millions a year. Indeed, what society seems to be gaining in terms of both knowledge and technological advancement, it’s losing out on basic social values that directly impact the bottom line. MORE >

    This discussion introduces the concept of civility, its importance to an organization, as well as its typical causes and effects. Audience leaves with skills needed to effectively practice civil behavior, as well knowledge of different ways organizations can systematize civility in the workplace.
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