Utilizing Marketing Automation for Prospect Qualification

Many companies fail to utilize marketing automation. Most do not know what Marketing Automation is! Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

The technology of marketing automation makes these tasks easier (Hubspot). Even more importantly, marketing automation is like hiring a sales force to pre-qualify prospects without having to hire a sales force. Franklin will cover why marketing automation is so critical for the growth of your company and share the best software and practices for utilizing this amazing tool.