Five Marketing Principals Every Business Must Get Right to Maximize Results

Have you ever heard someone say this about their marketing: “We tried that and it didn’t work?” or, “We are not seeing the marketing results we expected.” They are probably missing one or more of these principals. And it is costing time and money. Attend this presentation to see how these five key principals will help you:

– Avoid the marketing “shiny key” syndrome
– Prevent the “winging it” trap
– Visualize marketing as a journey
– Make better informed marketing decisions
– Validate results
– Understand what customers really care about

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