Your family business survived the hard part — building something worth passing down or selling. But when leadership transitions to the next generation or new owner, most companies keep the old brand out of loyalty to the founder. That loyalty can quietly work against the new leadership’s vision, credibility, and growth as well as the direction of the company.

Jennifer Fortney draws on 25+ years of brand and PR strategy to walk family business owners and next-generation leaders through the marketing blind spots that emerge during generational transition — and what to do about them.

You’ll learn:

• the five warning signs your legacy brand is holding new leadership and the company back
• a practical framework for honoring your history while building the future
• and how to reposition your story for the customers, markets and key stakeholders