Jennifer Fortney
President, Cascade Communications
Free Business Speaker in Chicago
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The Power of Storytelling to Your Organizations Culture, Growth and Innovation
TOPIC CATEGORY: Business
The way you tell the story of your business or organization is all that matters to your customer. Today, customers want to be more engaged with the companies in which they do business and organizations' they support. The story is the reason they buy or donate. It is what they will share with friends and family when asked about where they purchased or what causes to do they support. MORE >
The trick is that not everyone knows how to tell their story well across all platforms. This is where Jennifer comes in to walk you through finding your story and telling it appropriately and consistently for brand building. -
Innovating Earned PR in an Evolving Media Environment
TOPIC CATEGORY: Business
While the media world continues to shift and change, companies of all sizes are still hungry for the valuable earned media mentions and features that bring an unparalleled credibility. So, what are they to do? Jennifer shares that today, PR is much more than just earned media. It's more than the newspaper story on a plaque on the wall. MORE >
It's search, reviews, how you use a story to gain even more traction and create content campaigns around it and best utilize the psychology of marketing and story telling to boost sales and donations.