Bill Liu helps U.S. companies enter the Chinese market. Most recently, he has also been assisting Asian companies to enter the U.S. market. Connecting companies and people globally is the focus of Bill’s career.
Bill founded NaviAsia Advisors, where he is a consultant and Principal, which derived from NaviAsia Group, cofounded by Bill in 2001. Bill has consistently generated over 80% of NaviAsia’s business, which earned him the Top China Consultant honor by Crain’s Chicago Business. Bill has helped clients via strategy formulation, cost control, sales and marketing. His clients companies range in annual sales from $3B to under $100M.
Bill also serves as the North America Executive Director of Hurun Report, the premium authority on China’s wealth, assisting Hurun Report to enter the US market. He designs the market entry strategy and acquires sponsors for Hurun’s North America expansion.
Bill has also presented in over 100 conferences and meetings, including Kellogg’s China Conference (key note speaker) and the International Housewares Show. He is a frequent guest lecturer at Kellogg School and an adjunct marketing faculty of Shenyang Jianzhu University, Shenyang University of Technology, and Vietnam National University.
Prior to NaviAsia, Bill was the Global e-Business Manager for Lucent Technologies. His early career consists of time as a management consultant for PriceWaterhouseCoopers and as a biotechnology supervisor and project engineer for the Institute of Gas Technology and Waste Management, respectively.
Bill earned an MBA in Marketing, Finance, and International Business from Northwestern University Kellogg School of Management and a PhD in Environmental Engineering from University of Illinois at Urbana-Champaign. He was elected to a Diplomat of the American Academy of Environmental Engineers and is a registered professional engineer. Bill is bilingual and bicultural, with his native language being Mandarin.
Bill sits on the Corporate Board of Directors for the Standard Rubber Company in Zhuihai, China and Shu-Te Group in Taiwan. Bill is a member of the City of Chicago China Committee; and is the Chairperson and Founder of Asia-Pacific and the Chicago-West Committees for Kellogg’s Alumni Club of Chicago. Bill served as the Chairman of the Board of Xilin Association, the largest Asian social service agency in Illinois.
Bill was nominated by the Mayor of Naperville, Illinois to be the Chairman of Chinese Community. He led the effort to have Naperville become the first Illinois city with a Chinese website. He also served as the Global Ambassador of DuPage County, Illinois.