LinkedIn for Small B-2-B Business Marketing – A Virtual Presentation

LinkedIn is about building relationships through networking. LinkedIn is not mass marketing, advertising or selling direct to others. Rather, it’s social business. Who you are connected to doesn’t matter. What really matters is who your first level connections are connected to and who those first levels can introduce you to that are targeted, potential clients.

As a search engine similar to Google, LinkedIn was originally built to help companies and recruiters find qualified candidates to fill positions. Therefore, you must understand how search engines work in order to leverage LinkedIn to your benefit. Using that knowledge will enable your business to get found on LinkedIn when someone has a need you can fill, or a question you can answer.

Wishing and hoping that someone will find you simply doesn’t work anymore. You do need a plan, rather than taking a nonchalant attitude. Your plan must be coupled with proper strategies and tactics to successfully grow your business on LinkedIn.

In my virtual presentation I will cover the above topics and also touch on target marketing, branding, increasing visibility, etc. I will also answer questions from the participants.

In 2017 I was chosen as one of only 10 LinkedIn members in English speaking countries to help facilitate conversations and assist members via the LinkedIn Forums for the community team pilot. The program was extended quarterly for one year after the initial trial when in-house LinkedIn personnel took over.

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