Harness the Power of Your Enthusiasts

People today don’t want to be just customers. They want membership. At the core of every brand is a group of die-hard enthusiasts who want to see your business survive and will happily spread your message if they feel a sense of ownership. This presentation helps you find out who they are, make them feel an important part of your brand and enable them to help spread the word about your business and products. This is happening powerfully in craft beer, but the principles there can apply equally well to many business categories. Most brands who make the effort can find ways to energize this powerful asset in an increasingly cluttered and competitive landscape.

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