Tagline Jim

Free Business Speaker in Chicago

  • Everything you know about taglines is wrong.

    TOPIC CATEGORY: Business

    A strong tagline is the most valuable single branding/positioning arrow in your marketing quiver. Yet small businesses and, particularly, BtoB businesses often disregard or misunderstand this precious bit of branding. As a result, most taglines suck. Having specialized in creating taglines for 35 years, I can help you gain a different understanding of why and how a great tagline is invaluable, and disavow you of many universally accepted myths about taglines. Short? Simple? Clear? Descriptive? NO! Find out the real story, and put a strong tagline to work for your business. MORE >

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