Sara Troyer

Branding | Marketing | Web Design, SaraTroyer.com

Free Business Speaker in Chicago

  • 9 Rules of Branding

    Why is branding so important in today’s marketplace? Are you wondering what it might take to develop your business brand? How is branding different than marketing? This workshop will cover the 9 Rules of Branding and the steps you can take today to create a better, and stronger image for your business. Establishing a great brand helps you create a clear and concise reputation as you grow your business. A brand identifies those core pieces of a business that set it apart from competitors. Strong brands create credibility and trust; both vital in maintaining and growing your customer base. MORE >

    You will learn:

    To define a “brand”
    The 9 key steps of branding your small business
    How to communicate your brand online
    Brand standards for your business
    How colors, fonts, and pictures affect your company image

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  • Online Visibility: The Basics of SEO

    In this workshop, attendees will learn the very basics needed to get started with Google Analytics and SEO. MORE >

    Google Analytics is the most popular service on the web for tracking and reporting website traffic. We will cover how to set up, manage, and effectively utilize Google Analytics, and learn Search Engine Optimization (SEO) basics. Including:

    Content strategy
    Content marketing
    Google search engine (discovers, indexes, and ranks web content)
    You will get to develop keyword topics and use keyword tools to create keywords for your target market, create content for search engines, learn how to personalize a search, and more.

    In Google Analytics, you will learn to utilize various tools to learn your audience overview and demographics, view your website traffic, and how to look at your reports, sources, referrals, campaigns, behaviors, and many others.

    This search engine marketing training will allow you to use Google Analytics and Search Engine Optimization together, in order to create effective search engine marketing for your organization.

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  • Email Marketing for Small Business

    2.4 million emails are sent every second worldwide, but most of them are never opened. This email marketing training will teach you the basics of how marketing, segmentation, email design, deliverability, analytics and optimization come together to create an email marketing strategy that grows your business. MORE >

    This seminar will arm you with both an understanding and a practical framework for using design to improve the messaging and performance of your emails. Creating a great email shouldn’t be a fight between content and design. A good email uses design to improve the content. You'll learn how to design better emails to develop an immediate connection with your readers and improve your conversions.

    In this workshop you will learn:

    How you can build your email list
    How to choose an email marketing service(s)
    The basics of a campaign
    Designing your content
    How to work with email automation
    How to monitor your analytics

    Request This Free Speech