Randy Mosher

Principal, Randy Mosher Design

Free Business Speaker in Chicago

  • Harness the Power of Your Enthusiasts

    TOPIC CATEGORY: Business

    People today don't want to be just customers. They want membership. At the core of every brand is a group of die-hard enthusiasts who want to see your business survive and will happily spread your message if they feel a sense of ownership. This presentation helps you find out who they are, make them feel an important part of your brand and enable them to help spread the word about your business and products. This is happening powerfully in craft beer, but the principles there can apply equally well to many business categories. Most brands who make the effort can find ways to energize this powerful asset in an increasingly cluttered and competitive landscape. MORE >

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  • Think Like a Craft Brewer: New Product Development

    TOPIC CATEGORY: Business

    Craft brewing is a classic example of how small, nimble and hyper-creative players have disrupted a mammoth industry and created a lasting global movement. Whether you're in the brewing business or not, this story has much wider applications. This talk walks through market analysis and segmentation, ideation, selection, product development, trials and scale-up. Along the way we'll explore how products help define a company's brand and attract loyal followers who will help promote it. All of this is informed by Mosher's long experience in the field, both inside and out of beer. MORE >

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  • 17,000 Years of Beer History

    TOPIC CATEGORY: Educational

    Beer dates from long before civilization or even agriculture, and may actually have been one of the reasons people settled down and began to form organized societies. From that ancient time to the present, beer is a story of art, gods and goddesses, manufacturing technology, taxation, nutrition and more, and is deeply intertwined with our collective history. This talk explores some of the most important and amazing aspects of beer history, and shows how one seemingly simple product can have deem influences across the broader culture. MORE >

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  • Beer Tasting as a Path to Self-Awareness

    TOPIC CATEGORY: Miscellaneous

    As absurd as it sounds, learning to taste beer—or anything—brings us into contact with our hidden minds and makes us more aware of our total self. Through a tour of the art of tasting, Mosher illuminates some of the strange ways we interact with the world, many of which are unconscious and often quite surprising. And it's all supported by rapid advances in sensory science, making the case that paying attention to what we're doing as tasters can lead to a better understanding of who we are as people and a more meaningful appreciation of the world around us. MORE >

    Note: This lecture can be done with or without beer, although of course it is a lot more fun with a half a dozen beer samples to run through. Time needed: approximately 45–60 minutes (perhaps a little more with beer)
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