Randy Mosher

Principal, Randy Mosher Design

Free Business Speaker in Chicago

  • Harness the Power of Your Enthusiasts

    TOPIC CATEGORY: Business

    People today don't want to be just customers. They want membership. At the core of every brand is a group of die-hard enthusiasts who want to see your business survive and will happily spread your message if they feel a sense of ownership. This presentation helps you find out who they are, make them feel an important part of your brand and enable them to help spread the word about your business and products. This is happening powerfully in craft beer, but the principles there can apply equally well to many business categories. Most brands who make the effort can find ways to energize this powerful asset in an increasingly cluttered and competitive landscape. MORE >

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  • Think Like a Craft Brewer: New Product Development

    TOPIC CATEGORY: Business

    Craft brewing is a classic example of how small, nimble and hyper-creative players have disrupted a mammoth industry and created a lasting global movement. Whether you're in the brewing business or not, this story has much wider applications. This talk walks through market analysis and segmentation, ideation, selection, product development, trials and scale-up. Along the way we'll explore how products help define a company's brand and attract loyal followers who will help promote it. All of this is informed by Mosher's long experience in the field, both inside and out of beer. MORE >

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